CONTENT MARKETING & PRODUCTION
Unleashing innovations & embracing luxury on the road with #GenesisGV80 & #KIAStinger
Introducing the new…
Background & Challenge
I had the privilege of collaborating with prominent brands of the automotive industry, Genesis and KIA, to strategically penetrate the Korean market with their latest automotive model releases, for the new Genesis GV80 and KIA Stinger.
Our overarching goals were to meticulously spotlight the innovative and unique features of the newest models & to craft compelling and informative in-language content through a comprehensive production process.
Solution
We revealed the new models through in-language YouTube videos and press releases.
My responsibilities encompassed scriptwriting and content development, where my team and I crafted narratives that not only showcased the cars and our favorite features, but also creatively adhered to specifications outlined by our clients.
We spotlighted the auto-model’s key marketing points in-language, maximizing niche audience engagement. With seamless communication across teams; between our internal team and marketing teams of KIA and Genesis, exciting and informative content production was created.
Upon publishing of the video on YouTube, we pushed out press releases, which were pinned on the homepage of The Korea Daily, to create noise, garner traffic, and spark engagement.
Results
With in-language content, we showcased KIA and Genesis’ new releases with cultural relevance, allowing our audience to gain trust and credibility to the new vehicle models in the United States. This collaborative campaign resulted in over 15,000 views, 200,000 impressions, and sparked upcoming curiosity about the newest models and their updates on social media.
GENESIS GV 80
Introducing Genesis’
first flagship SUV, GENESIS GV80.
We take a look at the elegant yet powerful exterior, then into the sophisticated interior.
We then took it out for a ride along the oceanside of SoCal, showcasing the innovative technology and safety features.
#Genesis, #LuxuryCar, #GenesisGV80
KIA STINGER GT
Introducing the all-new, sporty, KIA Stinger GT.
Spotlighting the sporty and aerodynamic exterior, introducing KIA’s new logo,
along with the sleek interior design and the energetic yet gentle drive it has to offer.
#KIA, #ExperiencetheThrill, #KIAStingerGT
