About Selina

A CREATOR, ARTIST,
& MULTICULTURAL MARKETER.

I’m Selina Soyoon Lee, a seasoned quadrilingual, creative and dynamic multicultural marketer with over 6 years of experience in developing 360-degree marketing campaigns.

My expertise is in traditional, digital, experiential, and social media marketing. I also have extensive experience in media buying & planning, strategy, brand partnerships, sponsorships, PR, content creator and influencer marketing, and virtual events. I have leveraged strategic brand partnerships to generate positive brand sentiment, and creating impactful promotions on social media and through experiential activations.

Born in Seoul, South Korea, growing up in Frankfurt, Germany, and pursuing my degree & career in the United States, has exposed me of the multifaceted cultures of our world. It allowed me to cultivate a deep appreciation for the people, languages, and cultures, growing a unique perspective on cultural & generational dynamics and cross-cultural nuances. I have leveraged these experiences to bridge cultural differences in the global advertising realm, foster inclusivity, and connect with diverse audiences authentically through all of the campaigns that I have lead.

For the past 6 years, I have had the opportunity of working with international brands, such as KIA, Genesis, McDonald’s, Nongshim, Nexen Tire, and more. My scope of work for these brands have included traditional, digital, translation, strategy, media buying & planning, PR, sponsorships, partnerships, social, content competitions, virtual events and experiential marketing (See my Portfolio for more).

I am also an artist and creator. Since 2011, Selina Doodles has evolved into a wide gallery of lines and curves; showcased at the Gobi stage of Coachella, a Palos Verdes High School mural, skateboard, and many more.
Sylee Supply is my embroidery & crochet line. I began embroidering on my clothing to make them unique and one-of-a-kind, further taking thrifted clothing to customize. With crochet, I sought out to create functional-art pieces that could be used in my daily life. This lead to a creation of fruit bags, blankets, clothing, and custom pockets that can fit in unused crevices in cars for more storage space.
#SelinaDoodlees, #SyleeSupply